Go RVing
“GO” ON A REAL VACATION
There is a common misconception that RVing is for the typical rich, elderly campground goer, so we completely redefined the RV lifestyle to showcase an RV that offers you the freedom to ‘GO’ — whenever you want, wherever you want, to do whatever you want.
Concepted a full 360 Campaign, working as the Copywriter on the team with my Art Director partner, Lauren Hebig.
Visual Brand Language + Tone
We helped Go RVing create a new brand identity that consisted of a new logo, color palette, look and feel, along with a new tone of voice that was fun, adventurous, and inviting. This new brand language and tone will help position Go RVing as an outdoor adventure brand.
