McDonald’s New Crispy Chicken Sandwich
Perfect 3: “360 Campaign”
To introduce the new McDonald's Crispy Chicken Sandwich, we blended three of its irresistible qualities with three culturally resonant cues that speak directly to our audience, creating the "PERFECT3" recipe for greatness.
OLV
RADIO
OLV / SNAPCHAT
NO AUDIO.
Using our campaign formula of The PERFECT3, we targeted specific cities and created culturally relevant out-of-home ads that spoke directly to its citizens.
Chicago
Atlanta
New York
ThankyouBigupsMuchlove.